Trans blunder has already cost Anheuser-Busch $6 Billion | Eastern NC Now

get "woke", go broke

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The embrace of pro-Biden "transgender" influencer Dylan Mulvaney as a "brand ambassador" for Bud Light has already cost Anheuser-Busch $6 Billion, and top company officials say the marketing vice president who made that "mistake" did not clear it with top corporate leaders.  The $6 Billion is probably just the beginning, as this blunder is likely to cause long term brand damage.  That is their loss in just six days, a billion dollars a day.

Here is the story in the UK's highest circulation newspaper, as the US MSM is likely not to want to tell this story:

https://www.dailymail.co.uk/news/article-11967949/No-one-senior-level-aware-Bud-Light-partnering-trans-influencer-Dylan-Mulvaney.html

This "transgender" controversy has also hit Anheuser-Busch's stock value, with the company's market capitalization dropping by $5 Billion in the  last few days.

https://redstate.com/bobhoge/2023/04/13/bud-light-marketing-execs-fratty-photos-revealed-as-anheuser-busch-sheds-5-billion-in-market-cap-n731113

Meanwhile, women are burning their Nike sports bras on Tik Tok in protest of that company's deal with Mulvaney.

https://www.dailymail.co.uk/news/article-11967491/Woman-sets-Nike-sports-bra-alight-Burn-Bra-Challenge-face-boycott-Mulvaney-deal.html

Get "Woke",  Go Broke.


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Bubba said:
( April 13th, 2023 @ 12:20 pm )
 
I sorta figured this was going to happen. It serves them right. Get woke, go broke. I wonder how long that VP for Marketing is going to keep her job. Nor long, I suspect.



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