Get "woke" - Go Broke - Cracker Barrel edition

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Get "woke" - Go Broke - Cracker Barrel edition

Published: Friday, August 22nd, 2025 @ 3:06 pm
By: John Steed ( More Entries )

The latest company to "Bud Light" itself is Cracker Barrel. Its "woke" CEO is directing a rebranding of the company to push away its traditional customer base to appeal to people who are generally not part of their customer base. Jaguar also saw its sales collapse with a new "woke" advertising campaign. The stock market was not kind to this move by Cracker Barrel as its stock cratered in response.

https://www.zerohedge.com/news/2025-08-22/cracker-barrel-crashes-after-going-woke

https://www.dailymail.co.uk/news/article-15028009/Cracker-Barrel-bombshell-CEO-delusional-woke-rebrand.html

The full story seems to be that the chain was murdered by the woke left LGBTQ mafia instead of merely committing suicide. It was pressured to make these changes by the far left.

https://redstate.com/brandon_morse/2025/08/22/the-disastrous-cracker-barrell-rebrand-finally-gets-an-explanation-and-it-will-surprise-no-one-n2193129

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Comments

Concerned Taxpayer said:

( August 23rd, 2025 @ 7:01 am )

Seeing the far left globalists wreck a good company for political reasons is tragic. One of the linked articles gives a clue on why the company leadership is so "woke". Blackrock owns over 14% of its stock. Blackrock is run by the aptly named Larry Fink, a globalist kingpin who is a mover and shaker in Klaus Schwab's globalist totalitarian World Economic Forum in Davos. Blackrock pushing companies to do woke stuff that financially damages them is going against their fiduciary duties to their own investors and they ought to be sued for it.

borderhawk said:

( August 22nd, 2025 @ 9:16 pm )

How sad. I used to enjoy eating there, but will not be doing so any more.

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