Victoria’s Secret Head Says Brand’s Going Back To ‘Sexiness’ After Woke Push Equals Sales Plummet | Eastern North Carolina Now

Victoria’s Secret and Pink brand president Greg Unis said the brand’s going back to “sexiness” after the company’s woke push has not translated into increased sales — and instead caused them to plummet.

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    Publisher's Note: This post appears here courtesy of the The Daily Wire. The author of this post is Katie Jerkovich.

    Victoria's Secret and Pink brand president Greg Unis said the brand's going back to "sexiness" after the company's woke push has not translated into increased sales - and instead caused them to plummet.

    During a meeting last week in New York, the lingerie brand head told investors that the new direction for the company is "sexiness" and increasing its lingerie, swimwear, and activewear lines, Fox Business reported.

    "Sexiness can be inclusive," Unis said. "Sexiness can celebrate the diverse experiences of our customers and that's what we're focused on."

    Unis added that, the brand will increase its sleepwear and lingerie piece offerings like slip dresses, corset tops, and more, CNN noted.

    Chief executive Martin Waters said that, "Despite everyone's best endeavors, it's [woke initiatives have] not been enough to carry the day."

    Executives hope by making this move it will improve the company's earnings, putting it closer to the $7.5 billion it earned in 2020 in annual sales, CNN noted.

    The company said while the move to push LGBTQ identities was favored by critics, it didn't equal better sales. The brand is projecting revenue of $6.2 billion this fiscal year, which is down 5% from the previous year, and 15% from 2020.

    Over the last two years, Victoria's Secret ditched its glitzy annual Victoria's Secret Fashion Show - and sexualized ad campaigns with VS Angel models - that made people like Gisele Bundchen, Heidi Klum and Adriana Lima famous among so many others.

    Instead, it said the company would push a more "inclusive" lingerie campaign, featuring liberal activist soccer star Megan Rapinoe, trans-identifying male model Valentina Sampaio, plus-size models and others.

    In 2021, activist Rapinoe called out the company, claiming that before its woke push, the company had sent out a "really harmful" message that was "patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired."

    "And it was very much marketed toward younger women," she added, at the time.

    Other changes announced at the meeting included that, the lingerie company would be updating its stores and opening 400 new locations outside the United States and Canada.

    In August, the brand announced it was bringing back some of the famed VS Angels like Candace Swanepoel and Naomi Campbell for its campaigns.

poll#164
It has been far too many years since the Woke theology interlaced its canons within the fabric of the Indoctrination Realm, so it is nigh time to ask: Does this Representative Republic continue, as a functioning society of a self-governed people, by contending with the unusual, self absorbed dictates of the Woke, and their vast array of Victimhood scenarios?
  Yes, the Religion of Woke must continue; there are so many groups of underprivileged, underserved, a direct result of unrelenting Inequity; they deserve everything.
  No; the Woke fools must be toppled from their self-anointed pedestal; a functioning society of a good Constitutional people cannot withstand this level of "existential" favoritism as it exists now.
  I just observe; with this thoughtful observation: What will happen "when the Vikings are breeching our walls;" how do the Woke react?
845 total vote(s)     What's your Opinion?

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