NCDHHS Launches New Public Campaign, Urging North Carolinians to “Get Behind the Mask” | Beaufort County Now | The “Whatever Your Reason” campaign, a new statewide public campaign to encourage every North Carolinian to wear a mask in our collective fight against COVID-19, is being launched today by the North Carolina Department of Health and Human Services (NCDHHS). | governor, roy cooper, department of health and human services, masks, coronavirus, covid-19, wearing masks, september 3, 2020

Coronavirus Disease 2019 (COVID-19)

NCDHHS Launches New Public Campaign, Urging North Carolinians to “Get Behind the Mask”

Press Release:

    RALEIGH: The "Whatever Your Reason" campaign, a new statewide public campaign to encourage every North Carolinian to wear a mask in our collective fight against COVID-19, is being launched today by the North Carolina Department of Health and Human Services (NCDHHS). This distinctly North Carolina campaign features real North Carolina people and places and focuses on the personal reasons North Carolinians across the state are choosing, every day, to do their part to stop the spread of COVID-19.

    "Wearing a mask is a simple, effective way to care for our communities and help our economy. I wear a mask to protect my family and loved ones, and because I know my actions contribute to our state's effort to slow the spread of this virus," said Governor Roy Cooper.

    The first public service announcement, called "Whatever Your Reason, Get Behind the Mask", was informed by recent research conducted by the University of North Carolina at Chapel Hill and statewide online focus groups, which showed that North Carolinians have personal reasons for wearing a mask, including: avoiding the spread COVID-19 (77%), wanting to protect their community (72%) and families (71%), and feeling a sense of responsibility (72%). The campaign highlights many of the deeply personal, yet distinctly familiar, reasons people from across North Carolina are choosing to get behind the mask.

    "We all have a reason to fight the spread of COVID-19," said NCDHHS Secretary Mandy Cohen, M.D. "We are excited to launch the 'Whatever Your Reason' campaign to remind every North Carolinian that there is a reason behind every decision to wear a mask. For me, I wear my mask to protect my family and out of respect for every North Carolinian working hard to do the same. So, whether it's getting back to work and school or protecting our loved ones, whatever your reason, get behind the mask."

    To date, 172,209 people in North Carolina have tested positive for COVID-19, with a disproportionate number of those cases occurring in the Latinx/Hispanic, Black/African American, and American Indian communities. NCDHHS is committed to ensuring that the "Whatever Your Reason" campaign's prevention message reaches people across the state, with an intentional focus on reaching historically marginalized communities most impacted by the pandemic. To support this goal, NCDHHS has committed approximately $3.9 million dollars of CARES Act funding to the campaign.

    The "Whatever Your Reason" campaign will feature a series of television and radio public service announcements and social media advertisements that will play across North Carolina throughout the fall. The critical message on prevention will include additional community promotions such as print publications, online display ads, and displays at gas stations, convenience stores, bus stations, and on buses.

    The "Whatever Your Reason" campaign works with North Carolina photographers to photograph real North Carolina people, places, and lives, reflecting the strength and diversity of North Carolina. The campaign will run in Spanish and English language media.

    NCDHHS encourages community and business organizations to help get the word out about the 3Ws (Wear. Wait. Wash.) and ask community members, customers, and employees to "Get Behind the Mask". Together, we will stop this virus.

    To access campaign resources in English, visit:

    To access campaign resources in Spanish, visit:

  • Contact: Ford Porter


Latest Bloodless Warfare: Politics

Today, Governor Roy Cooper and North Carolina Department of Health and Human Services (NCDHHS) Secretary Dr. Mandy Cohen visited a large-scale vaccine site at UNC-Chapel Hill’s Friday Conference Center to witness health care workers and North Carolinians over age 65 receive the COVID-19 vaccine.
Governor Roy Cooper announced today that the North Carolina Executive Mansion will be illuminated on January 19, 2021, at 5:30 PM in remembrance of the lives lost as in the COVID-19 pandemic.
North Carolina Republican Party Chairman Michael Whatley released the following statement in response to the impeachment vote in the House of Representatives
In 2021, county boards of elections across North Carolina will conduct several important and required processes designed to keep the state’s voter rolls accurate and up to date.
Governor Roy Cooper has mobilized approximately 550 North Carolina National Guardsmen to assist with upcoming security needs in Washington, DC and North Carolina.
Governor Roy Cooper has named retired Lieutenant General Walter Gaskin to lead the North Carolina Department of Military and Veterans Affairs.
State Representative Keith Kidwell was officially sworn-in and seated on the House floor today to serve the people of House District 79, which includes Beaufort and Craven counties.
Governor Roy Cooper today announced two judicial appointments, one to the North Carolina Superior Court and one to the North Carolina District Court.


Transitions are a time for reflection, and a time for looking forward.
The Governor commended North Carolinians for their resiliency over the past four years, discussed moving forward as a unified state in Inaugural address
The front yard of the Executive Mansion was transformed into an outdoor sound stage for the ceremony.
Today, Governor Roy Cooper announced new appointments to boards and commissions across North Carolina.
The Governor and Council of State will take their oaths of office in a program on January 9th at 10AM
Congressman Greg Murphy, M.D. (NC-03) released the following statement after being officially sworn into the U.S. House of Representatives for the 117th Congress.


Back to Top