Children's Miracle Network Hospital Sponsorships | Eastern North Carolina Now

For Immediate Release:

New specially-marked Children's Miracle Network Hospitals Kellogg's Rice Krispie Treats boxes feature Vidant Children's Hospital patients Co-branded Kellogg's Frosted Flakes®, Rice Krispies Treats®, Cheez-It®, Pringles®, and Eggo® Waffles boxes. Kellogg will donate $1 to Children's Miracle Network Hospitals for every four boxes sold, up to $50,000.

    GREENVILLE, NC     Beginning June 5, Food Lion stores will exclusively carry specially-designed Children's Miracle Network Hospitals® co-branded Kellogg's Frosted Flakes®, Rice Krispies Treats®, Cheez-It®, Pringles®, and Eggo® Waffles boxes. Kellogg Company will donate $1 to Children's Miracle Network Hospitals for every four boxes sold, up to $50,000.

    The specially-designed packages highlight six Children's Miracle Network Hospitals patients:

    Blakeney, who suffered from developmental dysplasia of the hip and was treated at McLeod Children's Hospital in Florence, S.C.

    Liberty, who was tragically struck by a car and was treated at Levine Children's Hospital in Charlotte, N.C.

    Lexie, who had her gall bladder and appendix removed at Children's Hospital of Richmond at Virginia Commonwealth University in Richmond, Va.

    Zac, who battled fungal meningitis and was treated at Carilion Clinic Children's Hospital in Roanoke, Va.

    · Lucas, who sustained life-threatening injuries in a car accident and was treated at Vidant Children's Hospital in Greenville, N.C.

    · Hugo, who was paralyzed during a wrestling tournament and was treated at Vidant Children's Hospital in Greenville, N.C.

    Nine-year-old Lucas Moore, a Bear Grass boy treated at Vidant Children's Hospital, will be at the Food Lion store located in Williamston (607 East Blvd.) on Wednesday, June 5. Moore and Tony the Tiger ™ will be signing autographs between 5-7 p.m.

    "Thanks to the generous support of Kellogg Company, Food Lion and their customers, millions of children like the six featured in this campaign experience hope and healing at children's hospitals every year," said John Lauck, president and CEO, Children's Miracle Network Hospitals. "Community support is crucial to the life-saving work our member hospitals provide, so we truly appreciate the efforts that help us help local kids."

    From June 5-25, Food Lion customers can also purchase paper Miracle Balloons at the register, with proceeds benefiting the Children's Miracle Network Hospital in their community. Food Lion has been a national corporate sponsor of Children's Miracle Network Hospitals since 1991 and has raised more than $45 million for children's hospitals.

    About Children's Miracle Network Hospitals

    Children's Miracle Network Hospitals® raises funds for 170 children's hospitals across the United States and Canada, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

    About Kellogg Company

    Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

    About Food Lion

    Food Lion, based in Salisbury, N.C., is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more than 1,100 supermarkets. The company employs approximately 57,000 associates delivering quality products, low prices and service to customers in 10 Southeastern and Mid-Atlantic states. For more informat.ion, visit www.foodlion.com.


    Contact: Beth Anne Atkins, Vidant Health Strategic Development, (252) 847-7735 or beth.atkins@VidantHealth.com

    Vidant Health, a mission-driven, not-for-profit corporation, owns, leases or has a majority membership interest in nine eastern North Carolina hospitals and has a management agreement with one other. The health system includes Albemarle Health, Vidant Beaufort Hospital, Vidant Bertie Hospital, Vidant Chowan Hospital, Vidant Duplin Hospital, Vidant Edgecombe Hospital, The Outer Banks Hospital, Vidant Medical Center, Vidant Pungo Hospital, Vidant Roanoke-Chowan Hospital, Vidant Home Health and Hospice, Vidant Wellness Centers, Vidant Medical Group and is affiliated with the Brody School of Medicine at East Carolina University. On the web at www.vidanthealth.com