New specially marked Children's Miracle Network Hospitals Kellogg's Cheez-It® boxes feature Vidant Children's Hospital patient | Eastern North Carolina Now

    For Immediate Release:

Co-branded Kellogg's Frosted Flakes®, Pop-Tarts® and Cheez-It® boxes will feature five pediatric patients and be sold exclusively in Food Lion stores

    GREENVILLE, NC     Beginning June 6, Food Lion stores will exclusively carry specially designed Children's Miracle Network Hospitals® Kellogg's Frosted Flakes®, Pop-Tarts® and Cheez-It® boxes. Kellogg will donate $1 to Children's Miracle Network Hospitals for every four boxes sold, up to $50,000.

    Six-year-old Michelle Coria, a Farmville girl treated at Vidant Children's Hospital, will be at the Food Lion store located in the Bells Fork area (1914 Turnbury Drive, Greenville, NC) on Wednesday, June 6. Coria and Tony the Tiger ™ will be signing autographs between 4-6 p.m.

    The specially designed packages highlight five Children's Miracle Network Hospital patients:

    · Carsten, who battled leukemia and was treated at Children's National Medical Center in Washington, D.C.

    · Michelle, who battled a rare blood disorder and was treated at Vidant Children's Hospital in Greenville, N.C.

    · Bridget, who battled a heart defect and was treated at The Johns Hopkins Children's Center in Baltimore, Md.

    · Kyla, who battles cerebral palsy and was treated at Children's Hospital of Richmond at VCU in Richmond, Va.

    · Seth, who battled leukemia and was treated at Palmetto Health Children's Hospital in Columbia, S.C.

    "These inspiring pediatric patients are just five of the 17 million kids treated at Children's Miracle Network Hospitals each year," said John Lauck, president and CEO, Children's Miracle Network Hospitals. "We are so pleased that Food Lion and Kellogg Company are working together to help share the message that children's hospitals rely on community support and to raise much-needed funds that will benefit millions of kids."

    From June 6-26, Food Lion customers can also purchase paper Miracle Balloons at the register, with proceeds benefiting the Children's Miracle Network Hospital in their community. In exchange for a suggested $1 donation, customers will receive a coupon good for $5 off select products. Food Lion has been a national corporate sponsor of Children's Miracle Network Hospitals since 1991 and has raised more than $40 million for children's hospitals.


    About Children's Miracle Network Hospitals

    Children's Miracle Network Hospitals® raises funds for more than 170 children's hospitals across North America, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible.


    About Kellogg Company

    Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second-largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.


    About Food Lion

    Food Lion, based in Salisbury, N.C., is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more than 1,100 supermarkets. The company employs approximately 57,000 associates delivering quality products, low prices and service to customers in 10 Southeastern and Mid-Atlantic states. For more information, visit www.foodlion.com.

    CONTACT: Heidi Shepherd, Children's Miracle Network Hospitals, (801)214-7400
   Beth Anne Atkins, Vidant Health Public Relations, (252)847-7735

    Vidant Health, a mission-driven, not-for-profit corporation, owns, leases or has a majority membership interest in nine eastern North Carolina hospitals and has a management agreement with one other. The health system includes Albemarle Health, Vidant Beaufort Hospital, Vidant Bertie Hospital, Vidant Chowan Hospital, Vidant Duplin Hospital, Vidant Edgecombe Hospital, The Outer Banks Hospital, Vidant Medical Center, Vidant Pungo Hospital, Vidant Roanoke-Chowan Hospital, Vidant Home Health and Hospice, Vidant Wellness Centers, Vidant Medical Group and is affiliated with the Brody School of Medicine at East Carolina University. On the web at www.vidanthealth.com.