Smash Waffles to Open Mid-Summer in Uptown Greenville | Eastern NC Now

Press Release:

    GREENVILLE, NC     "Like a party in your mouth," are how many fans describe Smash Waffles, Greenville's newest delivery sensation. Locally sourced ingredients and imported delicacies are combined to create a specially formulated, one-of-a-kind recipe that inspires to give fans a "Heaven on earth" experience.

    Just in time for summer, the Smash Team has announced that Smash Waffles, the Greenville-based corporation, will be opening in Uptown Greenville in July.

    Whirlwind describes the last four months for the developers of Smash Waffles, which began delivery service in Greenville on December 20, 2016. Since the idea was sparked over afternoon coffee in December, the creators have smashed and delivered over 75,000 waffles in Pitt County.

    "We realize that people love the convenience of delivery, but our customers have expressed a desire for an inline location," said Hunter Harrison, one of the creators. "We have found the perfect spot on Dickinson Avenue to meet that need."

    The Smash Cafe' will be designed to motivate guests by inspiring innovation, sparking intimate conversation and promoting relaxation. This will be achieved not only because of the aroma of freshly smashed dough and brewed coffee, but the warm and edgy eclectic decor.

    The waffle menu includes The O.G. (the original waffle that started it all, topped with honey, cinnamon cream sauce and powdered sugar,) the Campfire (a miniature marshmallow-infused waffle topped with marshmallow cream sauce, Nutella drizzle, graham cracker crumbles and powered sugar,) the Chip Chip Hooray (classic chocolate chip waffle featuring cookie butter and mini chocolate chips,) the Cereal Thriller (crushed cereal - a different type each day, sweet cream sauce and powdered sugar.,) the Swirly Sin (cinnamon swirl infused dough and cream cheese icing,) and a unique Waffle of the Week.

    "We will be expanding our menu with the opening to include more waffle options, specialty coffees, and even ice cream smash-wiches," explained waffle creator Justin Cox. "Our menu and atmosphere will invite all ages to come in and hang out with us."

    The Raleigh market was launched in February and the instant demand resulted in a waiting list of over 500 customers anxiously waiting their delivery turn. The Greenville storefront is set to be the research and development facility for Team Smash as they plan to open eight more locations in the next 18 months.

    Connect with Smash Waffles at www.SmashWaffles.com or on Facebook (www.facebook.com/SmashWaffles) and Instagram (SmashWaffles and SmashRaleigh.)

• Contact: Christy Wallace
•     (252) 714-5888