NCDHHS Partners With Latin American Sports Figures To Increase Awareness of Wearing a Mask To Slow the Spread of COVID-19 | Beaufort County Now | Four popular Latin American sports figures are sharing videos about the importance of mask wearing with North Carolinians on social media | department of health and human services, DHHS, latin americans, sports figures, awareness, wearing masks, november 2, 2020

Coronavirus Disease 2019 (COVID-19)

NCDHHS Partners With Latin American Sports Figures To Increase Awareness of Wearing a Mask To Slow the Spread of COVID-19

Press Release:

    RALEIGH     Four popular Latin American sports figures are sharing videos about the importance of mask wearing with North Carolinians on social media:

    [Cuatro populares figuras del deporte latinoamericano están compartiendo videos en las redes sociales con los habitantes de Carolina del Norte sobre la importancia de usar mascarillas]:

  • Fernando Fiore, Emmy award-winning broadcaster
  • Rodolfo Landeros, Fox Deportes sportscaster
  • Claudio (El Emperador) Suárez, Former Major League Soccer player for the Mexican National Team
  • Mariano Trujillo, Former Major League Soccer player for the Mexican National Team and current Fox Deportes analyst

  • [Fernando Fiore, presentador de televisión, ganador del premio Emmy
  • Rodolfo Landeros, comentarista deportivo de Fox Deportes
  • Claudio (El Emperador) Suárez, exjugador de la Major League Soccer de la selección mexicana
  • Mariano Trujillo, ex jugador de la Major League Soccer de la Selección Nacional de México y actual analista de Fox Deportes.]


    The influencer partnership with Fiore, Landeros, Suárez and Trujillo is part of the "Whatever Your Reason" campaign from the North Carolina Department of Health and Human Services designed to encourage North Carolinians to get behind the mask.

    [La asociación con Fiore, Landeros, Suárez y Trujillo es parte de la campaña "Whatever Your Reason" del Departamento de Salud y Servicios Humanos de Carolina del Norte (NCDHHS), diseñada para motivar a los habitantes de Carolina del Norte a usar la mascarilla.]

    In the videos, the sports influencers ask North Carolinians to wear a mask and prevent the spread of COVID-19. Landeros adds, "Protect your loved ones, your family, your friends and everyone in your community by wearing a mask."

    [En los videos, los influencers deportivos piden a los habitantes de Carolina del Norte que usen una mascarilla para prevenir la propagación del COVID-19. Landeros añade: "Protege a tus seres queridos, tu familia, tus amigos y a todos en tu comunidad usando una mascarilla."]

    "Our Latinx/Hispanic community has been disproportionately impacted by COVID-19. Partnering with influential voices to spread the message of mask wearing is more important than ever," said NCDHHS Secretary Mandy K. Cohen, M.D.

    ["Nuestra comunidad latina/hispana se ha visto afectada desproporcionalmente por COVID-19. Asociarse con voces influyentes para difundir el mensaje del uso de mascarillas es más importante que nunca," dijo la Secretaria de NCDHHS, Mandy K. Cohen, M.D.]

    In September, NCDHHS launched "Cualquiera que sea tu razón" to run in parallel with the "Whatever Your Reason" English-language campaign encouraging North Carolinians to "Get Behind the Mask" to slow the spread of COVID-19. The public campaign includes a series of print advertisements in community-based print and online publications; television and radio public service announcements; social media and online display advertisements; and displays at gas stations, convenience stores, bus stations and on buses.

    [En septiembre, NCDHHS lanzó "Cualquiera que sea tu razón" una campaña paralela a la versión en inglés "Whatever Your Reason" para motivar a los habitantes de Carolina del Norte a "ponerse la mascarilla" para frenar la propagación del COVID-19. La campaña pública incluye una serie de anuncios en publicaciones comunitarias impresas y en línea; anuncios de servicio público en televisión y radio; publicidad en redes sociales y en línea; y publicidad en gasolineras, tiendas, estaciones de autobuses y autobuses.]

    View the video messages from Fiore, Landeros, Suárez and Trujillo.

    [Para ver los mensajes de video de Fiore, Landeros, Suárez y Trujillo.]

    For more information on how to prevent the spread of COVID-19, dates and locations for community testing events and more, visit the NCDHHS Spanish resources page.

    [Para obtener más información sobre cómo prevenir la propagación de COVID-19, fechas y lugares para eventos comunitarios de pruebas y más, visite la página de recursos en español de NCDHHS.]


  • NC Department of Health and Human Services
  • 2001 Mail Service Center
  • Raleigh, NC 27699-2001
  • Ph: (919) 855-4840
  • news@dhhs.nc.gov



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