Coke reassessing its "woke" agenda | Eastern North Carolina Now

Warner Todd Huston, writing at TheLID.com reports:

Perhaps proving the saying, “go woke, go broke,” Coke has canned its initial plans to push a heavy, left-wing social agenda with its products and company culture. The pause on the social agenda came right after Coke’s former general counsel Bradley Gayton, abruptly resigned last month after less than a year at his job.

There are some internal sources that say some worried that Gayton’s social media agenda would violate Title VII of the Civil Rights Act of 1964, which maintains that employers can’t treat people differently based on their race.

Coke executives are now reassessing the social justice plans.

“When there is a leadership change, it takes time for the new leader to review the current status of the team, organization and initiatives,” said Coke spokesman Scott Leith. “Monica is fully committed to the notions of equity and diversity in the legal profession, and we fully expect she will take the time necessary to thoughtfully review any plans going forward.”

One of Gayton’s eyebrow-raising ideas was to have Coke penalize or even cut ties with law firms that don’t meet his diversity ideals. Gayton’s plan would have forced law firms that wanted to do Business with Coke to have at least 30 percent of its lawyers be black.

“The hard truth is that our profession is not treating the issue of diversity and inclusion as a business imperative,” Gayton exclaimed in January. “We have a crisis on our hands and we need to commit ourselves to specific actions that will accelerate the diversity of the legal profession.”

Gayton’s plan though raised concerns that Coke’s actions were actually illegal.

In light of Gayton’s resignation, Coke announced that it is “taking a pause for now” on his announced social plans.

The /New York Post added:

It’s hardly Coke’s first stab at being woke.

In February, employees were urged to be “less white” as part of the company’s alleged diversity training. The “Confronting Racism” course in question was offered by LinkedIn Education and allegedly utilized by the soft-drink titan.
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Coca-Cola slammed for diversity training that urged workers to be ‘less white’

“In the U.S. and other Western nations, white people are socialized to feel that they are inherently superior because they are white,” reads one of the slides, allegedly sent from an “internal whistleblower” and posted on Twitter by YouTube commentator Karlyn Borysenko.

Another slide suggests “try to be less white” with tips including “be less oppressive,” “listen,” “believe” and “break with white solidarity.” The tweet that shared images of the course went viral.

Perhaps Coke is finally starting to “get” that going woke isn’t the best plan after all.