Flashback: Are You An Epicurean? | Eastern North Carolina Now

   Publisher's note: The article below appeared in John Hood's daily column in his publication, the Carolina Journal, which, because of Author / Publisher Hood, is inextricably linked to the John Locke Foundation.

    Oh, well. I guess I picked an inopportune time for an out-of-town research trip. If you are looking for details on the main provisions of the new 2012-13 budget deal now before the North Carolina General Assembly, you'll find them elsewhere on this page. Next week, I will offer some comments on the positives (fiscal restraint) and negatives (no compensation for sterilization victims) of the budget compromise. In the meantime, here's a piece I wrote back in 2004 about the rhetoric power of conferring labels.

    RALEIGH     Are you an epicurean?

    The answer reveals something about you, something about the English language, and something about the power of propaganda. As we move through this election year of highly polarized politics and obstreperous outbursts of invective against state and national leaders, it is worthwhile to consider how important it often can be to frame the terms of debate - whether the issue is war, crime, taxation, or transportation.

    For Epicurus, the famous Greek sage and teacher of the Hellenistic Age, the issue was how to live a good and contented life. Reacting to the turbulent times within the Greek world after the death of Alexander, and to what he considered to be the wrongheaded and unfounded teachings of Platonists and Aristotelians, Epicurus developed both a natural philosophy that grappled with issues of existence and cosmology as well as an ethical philosophy that taught his followers how to find contentment in the midst of strife and disorder.

    The main lesson of Epircureanism was that human beings need not be unhappy. There was no need to fear the gods, because they were found in a perfect higher plane of existence and did not interfere with human afffairs. There was no need to fear death, because it is no more than the cessation of life and thus could not be experienced in pain or regret. And far from being beyond their grasp, human beings could find contentment fairly easily. It did not lie in material wealth or sensual pleasures, Epicurus taught, but in contemplation, friendship, benevolence, and self-control.

    It did not take long for Epicurus and his school to make powerful enemies. Rival philosophical schools and nervous government officials scorned the teacher's reclusive ways and subversive ideas. For example, Epicurus took the radical step of inviting women and slaves into his company, which shocked the larger society. Surely there was something nefarious going on, his critics said, and they spread unfounded rumors about the Epicureans' atheism, debauchery, and excess. In actuality, Epicurus urged his followers not to consume strong drink, not to value fine clothes or great feasts, and to practice sexual modesty. But the rumors grew into extended philosophical and religious arguments, and then into anti-Epicurus propaganda in the following centuries.

    It worked. Let's go back to my initial question. Are you an epicurean? The name of Epicurus survived into the Latin and Germanic languages, and eventually into English in the form of this term. But its primary definition bears a meaning that is wholly opposite to what he taught. Used as a noun, as either "epicurean" or "epicure," it means "a person devoted to sensuous pleasure." Used as an adjective, it means "devoted to pleasure" or "furnishing gratification of the senses." But for Epicurus, pleasure was about avoiding painful ideas and resisting wanton lusts and worldly temptations. Unfortunately, the propagandists transformed his very name into something he would view as an epithet.

    Never, never let someone suggest that language doesn't matter, that words cannot do harm, that they are "just words." Politics is replete with "facts" that are not so, but that frame the debate on consequential matters, such as the idea that Franklin Roosevelt's New Deal brought the country out of recession and saved capitalism. Wrong and wrong.

    Repeat errors or lies often enough and they become "true" in the minds of future generations. That is why it is so important to confront them, repeatedly, from the very beginning. Oh, and don't try to look up Epicurean.com on the Internet to find out more about his philosophy. The site is an "online magazine for food and wine lovers."