Cancel Culture and Woke Capitalism | Beaufort County Now | Tanner Aliff writes at the Daily Signal about one consequence of cancel culture. | john locke foundation, cancel culture, woke capitalism, november 23, 2020

Coronavirus Disease 2019 (COVID-19)

Cancel Culture and Woke Capitalism

Publisher's Note: This post appears here courtesy of the John Locke Foundation. The author of this post is Mitch Kokai.

    Tanner Aliff writes at the Daily Signal about one consequence of cancel culture.

  • Cancel culture is a black hole that is swallowing corporate America. The zeitgeist of social awareness and virtue signaling has spread far beyond the realm of adolescent Instagram posts to the point where corporate titans now have joined in the effort to push woke capitalism.
  • Don't be fooled. Principles are hardly the reason companies are altering their marketing faces to appeal to progressive America.
  • Current social justice platforms are accelerating the growth of cancel culture and empowering consumers to hold businesses accountable for their social stances. It is not about supporting social justice — companies either are trying to get ahead or simply survive the judgment of cancel culture.
  • To be fair, some nonprofits make decisions based on their devotion to supporting just causes. But for larger nationwide corporations, appealing to social justice movements has little to do with idealism.
  • For example, Lululemon, a publicly traded women's clothing chain that raked in $489.5 million in net direct-to-consumer revenue during a pandemic, recently had a brand ambassador hold a series of workshops titled "Unveiling Historical Erasure and Resisting Capitalism."
  • Lululemon purposefully used anti-capitalist advertising to profit off the demand of young liberal women who wanted athletic leisure wear while telecommuting. ...
  • ... Most companies can't afford to be in the crosshairs of woke culture and end up desperately appealing to critics to survive. ...
  • ... Whether to get ahead or survive, companies are finding it harder to avoid appealing to woke culture. The hypervigilance and willingness of woke critics to coordinate a consolidated effort against businesses threaten their very existence.
  • On its surface, the rise of woke capitalism could be considered positive. With increased cohesiveness from consumers, big businesses will get less opportunity to price gouge or furtively ride woke trends without suffering a severe backlash.
  • But the threat of mob tyranny and vicious attacks against businesses is itself troubling.


Latest Op-Ed & Politics

Today, America's second Fake Impeachment of Donald J. Trump, just days before he leaves office, may speak more about those Impeaching the President than he who is indicted.
For the last four years, Donald Trump kept back the tide. But now, it’s up to Congress.
In her fine opinion piece for the Martin Center, Megan Zogby bemoans the “Quixotic” requirement that North Carolina college and university students take between two and four courses in a language such as Spanish, French, or German.
Andrew McCarthy of National Review Online admits early in his latest column that he believes President Trump has “committed impeachable conduct.”
With civic and political conflict headlining the news nearly every day, I’ve been searching for a bright spot on which to pin my hopes for reconciliation in this country.
According to Politico, Sunday’s rehearsal for Joe Biden’s inauguration has been postponed due to safety concerns, with the rehearsal now being planned for Monday.
Get a good cup of coffee and decompress with The Wolfman as he gives us his account of what really happened on the ground in DC. This is an exclusive series that will not be found anywhere but BCN.


Rich Lowry of National Review Online documents the social media giant’s influence on American political culture.
Pot calling kettle black: Another example of the hypocrisy of the Left/Democrats
More and more school districts are making decisions not to return students to in-class instruction until early spring
Former State Board of Elections Chairman Josh Howard says there could be dire consequences for future elections if the governor is allowed to appoint a judge to a newly created Wake County District Court seat.
Two banks that previously did business with President Donald Trump are cutting him off following the Jan. 6 riot in the U.S. Capitol.


Alan Jacobs’ new book, Breaking Bread with the Dead: A Reader’s Guide to a More Tranquil Mind, is a coaxing argument to read “old books that come from strange times.”
Hayden Ludwig writes for the Washington Free Beacon about a new method for left-of-center money men to bankroll their favorite political causes.
The Supreme Court struck a blow for good government Wednesday when it upheld Texas' restrictions on mail in ballots
Nearly a month after COVID-19 vaccines made it to North Carolina, the state has administered only a quarter of the doses it has on hand — one of the slowest roll-outs in the country.
Mark Zuckerberg of Facebook has now joined the ranks of those of us who have created moderated informational platforms that act as a hybrid publication.
The number of Republican lawmakers in the House who support impeaching President Donald Trump is growing, which could make the move just seven days before the president leaves office a bipartisan effort.
Christopher Bedford of the Federalist explores the political left’s attempt to turn last week’s disgusting Capitol attack for political gain.
COVID-19 and the ongoing fallout from the pandemic will likely dominate the 2021-22 session of the General Assembly.


Back to Top